Repeating their last year’s campaign, international news portal BBC is back on the roads of Greater Cairo to enlighten your mind with a new OOH campaign for BBC News Arabic.

The visual has a sewing machine weaving a fabric that reflects a graph with a rising chart indicator, which completes the ad copy saying “With BBC’s Arabic new”, “Explore your horizons”, as a metaphor for the manufacturing of news. The upper left space is reserved for the new portal’s website URL, while the bottom right includes their logo. 

The campaign bloomed on the roads during the first week of May, using uni-poles in different locations across Greater Cairo.

BBC News Arabic repeats “Explore your horizons”-00
BBC News Arabic repeats “Explore your horizons”-00

Campaign Credits

Industry: Media & Broadcasting

Brand: BBC News Arabic

Advertiser: BBC

OOH Size: Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Global Brand

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