After their last campaign back in September, Banque Misr hits the billboards of Cairo with a new promotional OOH campaign to celebrate leading the banking industry for 100 years. On a white background mixed with the elegant maroon color, the visuals are decorated with several balloons and presents which certainly reflect the festive vibes. While the ad copy celebrates hitting a decade and another yet to come with a message that says “celebrating with you the beginning of the best 100 years”. Glorifying the precedence of the historic bank, they added “100 years .. The first bank in Egypt”, offering a special promotion for the special occasion “100 winners x a 100 thousand pounds” with “Zero administrative expenses”, and “A chance with any new product”. The bottom area is booked for Banque Misr’s logo, along with their iconic tagline نعمل معًا من أجل خير بلدنا which translates to “We work together for the sake of our country”. The campaign popped up on the roads of Greater Cairo during the first week of May, using mega-signs, uni-poles, double-decker poles, t-poles, and billboards.
