Following their recent campaign back in March, leading Fast food Chain McDonald's has launched a new OOH campaign to promote their yummy Ramadan Offer. As Ramadan is known for generosity, gathering and sharing, the visuals deliver this concept perfectly with a collection of McDonald’s famous mouth-drooling sandwiches, adding their golden French fries and the icy Coca-Cola that completes the meal deal. The right side contains the dream box’s name “Grand Share Box ” along with its price. Adding the spirits of Ramadan, the visuals include the Ramadan Lantern and the fast food chain’s logo. While the ad copy says “Ramadan is all about sharing”. The bottom area is booked for the hotline along with their website URL for direct delivery. The delicious campaign appeared on the roads of Greater Cairo during the first week of May, Using uni-poles, double-decker poles.
