After launching the Phone Cash Service last December, National Bank of Egypt returns to the billboards of Cairo, announcing the launch of the first e-branch in Egypt with a new OOH campaign.
Using their branded green background, the visuals show a sketch of the headquarters building of NBE and their logo displayed in the middle on it. The ad copy announces to viewers “For the first time in Egypt, electronic service branches from The National Bank of Egypt” also “Al Ahly NBE e-branch”; as for the bottom space, it is reserved for the website URL and the hotline for more information.
The campaign appeared during the last week of April, using uni-poles and double-decker poles in selected locations across Greater Cairo.
Industry: Investment Banking
Brand: National Bank of Egypt (NBE)
Advertiser: National Bank of Egypt
OOH Size: Double-decker Pole | Uni-Pole
Tags: E Branch | E Banking
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