After announcing the launch of Three Sixty in March, Landmark Sabbour proceeds with an ongoing OOH strategy to promote and present their commercial project in New Cairo. Using real-life shots, the visuals show modern medium sized buildings with places to hangout. The brand changes their message with an ad copy that informs viewers “Where everything is in place”, at the top space “Retail – Serviced apartments – Offices – Clinics”, while at the bottom space lie the advertiser’s logo and the hotline for more inquiries. The campaign replaced the previous one during the first week of April, using the same locations and OOH types.
