Following their last OOH campaign, Al Kahera Wal Nas is keeping up with the Ramadan Campaigns race, along with celebrating their 10th anniversary by releasing a new OOH campaign.
The visuals show a group of TV stars with the same design but various bright-colored backgrounds. The stars include actors and actress such as, Ghada Abdel Razek Hassan El Raddad and TV shows hosts like Basma Wahba.
While the ad copy celebrates “10 years” of “The boldest TV channel in Egypt”, in addition to each star’s name and the network’s logo.
The campaign started to spread on the roads of Greater Cairo during the fourth week of April, using flags, billboards and double-decker Poles.
Industry: Broadcast Media
Brand: Al Kahera Wal Nas
Advertiser: Tarek Nour Communications (TNC)
OOH Size: Billboard | Double-decker Pole | Flag | Gate
Tags: Ramadan Campaign | Campaign Anniversary
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