Egyptian TV channel ON E stays on the billboards after announcing “The Land of Hypocrisy” earlier this month with Ramadan’s arrival, they started promoting new series with an OOH campaign.
The visuals use the royal blue color just like in their previous Ramadan campaign, and changing from the usual bright yellow to make viewers feel Ramadan’s vibes; featuring the celebrities that will appear on the channel throughout the whole month with their awaited series and shows such as Amir Karara, Mostafa Shaban, Hani Salama, Mohamed Ragab, Yasmine Sabri and Mostafa Khater. The ad copy displays the name of the series with the word “Exclusive” under it, the logo of the channel and their message “Make your Ramadan ON” appear on the right side.
Starting during the second week of April, the campaign is seen on uni-poles, double-decker poles and billboards in various locations across Greater Cairo.
Industry: Broadcast Media
Brand: ON TV
Advertiser: Egyptian Media Group
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
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