Misr El Kheir fundrises for the biggest Ramadan box

Egyptian non-profit foundation Misr El Kheir returns with a new OOH campaign just in time to announce the biggest Ramadan box.

The visuals use green backgrounds, displaying the 23 kilos box and the logo of the foundation. The ad copy informs viewers that it is “The biggest box in Egypt”, also showing their slogan “Human development is our essential mission”, the bottom space is reserved for contact information and ways to donate. 

The campaign started during the first week of April, using uni-poles, double-decker poles in several locations across Greater Cairo.