Following their recent spring campaign, regional marketplace Souq.com continues its stronghold on Cairo’s premium locations with a new OOH campaign to promote their door-to-door Ramadan’s essentials delivery.
The visuals show a new purple gradient background, using the iconic crescent moon and Ramadan’s lantern to reflect the holy month’s vibes. While the ad copy wishes the Islamic World a “Blessed Ramadan”, announcing that “Iftar and Sohour’s preparations are on us with a door-to-door delivery”. The bottom of the ad is reserved for both Souq.com and banking partner CIB logos.
The campaign started to spread during the fourth week of April to keep up with the outdoor Ramadan campaigns, using billboards, uni-poles, and double-decker poles in various locations across Greater Cairo.
OOH Size: Billboard | Uni-Pole | Double-decker Pole
Region: North Africa
Tags: CIB | Ramadan Campaign
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