The entertainment TV network DMC returns to the billboards to launch a Ramadan OOH campaign, introducing a wide variety of TV series and programs.
The visuals display their branded purple background, and the stars are shown in the middle with DMC’s halo behind them, making viewers feel Ramadan’s vibes. The ad copy features the name of the show, DMC logo and the channel’s hashtag “#لمة_رمضان_2019” which translates to “Ramadan gathering 2019”.
DMC will be airing series starring Mohamed Ramadan, Yasmine Sabri, Mohamed Ragab, Hamada Helal and Ahmad Fahmy.
The campaign started during the beginning of the third week of April and is expected to grow some more before the holiday starts, using uni-poles and double-decker poles in various locations across Greater Cairo.
Industry: Broadcast Media
Advertiser: D Media Group
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Ahmad Fahmy | Hamada Helal | Mohamed Ramadan | Ramadan Campaign | Yasmine Sabri | Mohamed Ragab
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