Egyptian real estate developer Sorouh continues their ongoing OOH campaign, to introduce different phases of their project Entrada in New Administrative Capital; this time, bringing Cascadia to the billboards. During their previous campaign, Sorouh introduced different things that can be done in Entrada, varying from living, shopping and working. In this campaign, the visuals use blue backgrounds and display modern building unites, with green trees. The ad copy includes “Entrada – New Capital” and their slogan “Best location in the Administrative Capital”, with other messages informing viewers that they are “Launching Cascadia”, mentioning the payment conditions and the hotline for more inquiries. The campaign was launched during the first week of April, using double-decker poles and mega signs in several locations across Greater Cairo.
