Following their recent promotional campaignMall of Egypt launches a new outdoor campaign to introduce Ski Egypt’s cutest Easter penguin. 

The visuals perfectly fit the spring-full vibes with a pink and purple gradient background. The ad portrays a penguin holding an Easter egg, with Mall of Egypt’s and Ski Egypt’s logos, while their hotline and website URL lie at the bottom for more information. 

The campaign appeared on the roads of Greater Cairo during the third week of April, using uni-poles.

Mall of Egypt celebrates with their Easter penguin-00
Mall of Egypt celebrates with their Easter penguin-00

Campaign Credits

Industry: Shopping Malls

Brand: Mall of Egypt

Advertiser: Majid Al Futtaim

OOH Size: Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Easter Campaign | 6th of October

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