Mall of Egypt celebrates with their Easter penguin

Following their recent discounts campaign, Mall of Egypt launches a new outdoor campaign to introduce Ski Egypt’s cutest Easter penguin. 

The visuals perfectly fit the spring-full vibes with a pink and purple gradient background. The ad portrays a penguin holding an Easter egg, with Mall of Egypt’s and Ski Egypt’s logos, while their hotline and website URL lie at the bottom for more information. 

The campaign appeared on the roads of Greater Cairo during the third week of April, using uni-poles.