Every year’s awaited event Supermarket Expo returns again with a new OOH campaign just in time for Ramadan.

The visuals show nothing new that what has been displayed in last year’s campaign, using the same bright red background with the variety of the products found at the supermarket. The ad copy informs viewers of the dates and location of the event “From 24 April - 4 May 2019”, “Cairo International Conference Center in Nasr City” also stressing on the fact that it is “Under the auspices of President Abdel Fattah el-Sisi” and also adding the event’s sponsors.

Appearing during the third week of April, the campaign is seen on uni-poles, double-decker poles, mega signs and billboards in various locations across Greater Cairo.

Supermarket Expo appears again for Ramadan’s arrival-00
Supermarket Expo appears again for Ramadan’s arrival-00

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