Egyptian real estate developer Misr Italia proceeds with their ongoing OOH campaign to reinforce the launch of phase 2 of Vinci in the New Administrative Capital. After returning last month to announce the new phase, the campaign is upgraded with new visuals, to show buildings and apartments, using the same watercolor effect as their last campaign. The ad copy features a new message “Fully finished luxury apartments”, focusing only on the apartments they are offering. The campaign was upgraded during the first week of April, using uni-poles, double-decker poles, mega-sings, serial and billboards on different locations across Greater Cairo.
