As we promised to cover the rest of the mysterious teaser campaign; real estate developer Pyramids reveals Lake Studio, its upcoming residential project in New Administrative Capital.
The visuals use the same colorful background; however, it is a bit zoomed in, that seem to be a bath bomb. Continuing with their previous message to elaborate more and to make less tricky “We don’t sell houses .. Comfort before space”, introducing the idea of the comfy studios and lifestyle they are offering.
The reveal campaign has just hit the roads, using uni-poles, and double-decker pole on several locations across Greater Cairo.
Industry: Real Estate
Brand: Lake Studios
Advertiser: Pyramids Developments
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: NAC | New Administrative Capital | Product Launch | Residential Project | Reveal Campaign
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