Abu Soma Development Company (ASDC) returns to the billboards of Cairo, to promote their vacation project Somabay in the Red Sea.

The visuals show beautiful natural escapes, varying from mountains and the red sea; they promote the astonishing 420m Somabay Jetty, keeping the authenticity of the brand by showing real life pictures. The ad copy features a new message “No caption needed”, to emphasize on the breathtaking views that can be seen there.

Appearing on the second week of April, the campaign uses uni-poles and double-decker poles on various locations across Greater Cairo. 

Somabay Jetty will take your breath away-00
Somabay Jetty will take your breath away-00

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