The offers and discounts mobile app Lucky, has released their first OOH campaign announcing its launch, along with special promotions. Using multi-artwork colorful backgrounds to be the show-case for the image of the face of the ad, star Mahmoud Ellisy, the ad copy features the main message of the campaign “Download Lucky and enjoy free discounts” in a strong white font. The campaign started on the first week of April and can be seen on uni-poles, billboards, mega-signs, and double-decker poles in various locations across Greater Cairo.
