A new teaser OOH campaign has hit the roads of Greater Cairo, attracting the viewers attention with a tricky statement. The ad visuals seem to be inspired by the abstract expressionism art movement; with the ad copy that says “We don’t sell houses” and the translated version in Arabic using the same background. We believe that this is a teaser for an upcoming residential project. Appearing during the second week of April, the campaign is seen on double-decker poles, and uni-poles in different locations across Greater Cairo. Stay tuned as we cover the reveal, the advertiser and the real purpose behind this mysterious campaign.
