A new teaser OOH campaign has hit the roads of Greater Cairo, attracting the viewers attention with a tricky statement.

The ad visuals seem to be inspired by the abstract expressionism art movement; with the ad copy that says “We don’t sell houses” and the translated version in Arabic using the same background. We believe that this is a teaser for an upcoming residential project.

Appearing during the second week of April, the campaign is seen on double-decker poles, and uni-poles in different locations across Greater Cairo.

Stay tuned as we cover the reveal, the advertiser and the real purpose behind this mysterious campaign.

Anonymous OOH teaser campaign spreads in Greater Cairo-00
Anonymous OOH teaser campaign spreads in Greater Cairo-00

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