After the launch of the new S10 & S10+, Samsung continues with ongoing OOH strategy, promoting the new Galaxy A Series with an OOH campaign. The visuals present the Galaxy A series devices; showing variety of colors and infinity-U screen with this year’s trend teardrop notch camera. The ad copy introduces the product “The whole new A Series family”, the top space informs viewers of all the models “Galaxy A50|A30|A20|A10”, while the bottom has the series’ exciting features. Appearing during the first week of April, the campaign is seen on uni-poles, billboards and mega signs on different locations across Greater Cairo.
