The Non-profit organization Ahl Masr Foundation, launches a brand new OOH edification campaign encouraging people to donate.

Using dark backgrounds with some images of fire disasters, the ad copy features the slogan of the campaign of Ahl Masr Hospital is for patients of burn injuries “Donate… Together to save lives” in a strong white font, adding the hashtag “#عشان_مننساش” at the right bottom. The bottom space is reserved for the logos of the sponsors, the hotline, the SMS number and the bank account number for donations.

Starting during the first week of April, the campaign uses billboards on various locations across Greater Cairo.

Ahl Masr Foundation calls for donations to save lives-00
Ahl Masr Foundation calls for donations to save lives-00

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