Global Swiss beverages company Schweppes returns to reinforce the brand, collaborating with its ambassador Amir Karara.
The visuals feature a fancy setting in the background, and show the face of the ad Amir Karara , using the last year’s rebranded “egg soda” design. To keep and preserve the brand’s value, the ad copy continues with the main slogan “Experience since 1783”.
Appearing during the first week of April, the campaign uses uni-poles, double-decker poles, billboards and mega signs on several locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Amir Karara | Global Brand
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