Events manager I-Events announces with an OOH campaign, the international event “The Color Run” for the first time in Egypt on the 13th of April, powered by New Giza. The Color Run is a 5-kilometers untimed event, where each kilometer runner is drenched in a different colored powder; nevertheless, this is what the ad visuals show viewers. The ad copy features the logo of the event with a lightning bolt on letter “O”, that is probably inspired by the logo of DC hero The Flash. The left space is reserved for information about the event, along with all the sponsors at the bottom. The campaign appeared during the first week of April, using uni-poles and double-decker poles on several locations in Greater Cairo.
