As we get ready for Ramadan, the non-profit organization Flashlight Association announces a fund-raising with new OOH campaign to call viewers to donate and help others.

The ad copy features their slogan “15 years helping others” (#_سنة_فى_الخير١٥), and it also informs viewers of different things they can donate for, such as Ramadan bags, feeding a fasting person, Zakat, ongoing charity and repaying the debts of those in need. Along with telling viewers to “donate to account number 16093” in different banks shown at the bottom, or even call the displayed numbers and they will collect the donations wherever you are.

The campaign is limited in size and appeared during the first week of April on T-poles and double decker poles on selected locations in Greater Cairo

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