Egyptian developer Orascom promotes their vacation project Makadi Heights, parallel to their on-going OOH campaign for O West. The visuals present villas and small size buildings that surround swimming pools and trees; the ad copy features their new slogan that calls viewers “Own your Red Sea home”, it also informs that the project is “fully finished” and add payment conditions. Appeared during the first week of April, the campaign uses uni-poles, double-decker poles and mega signs on different locations across Greater Cairo.
