Following their presentation last month, real estate company The Land Developers upgrades their OOH strategy to introduce their first residential project Armonia in New Administrative Capital.

Featuring the logo of the brand, the visuals show a mix between sports, shopping, activities for the youngsters and a pet friendly environment, to show viewers that they can get everything they need in Armonia. After representing the visuals, the ad copy says “Your perfect… Armonia” (Armonia translates to harmony), also informing the viewers of the place “New concept at the New Capital”.

The campaign appeared during the first week of April, on uni-poles and double-decker poles on several locations across Greater Cairo. However, the visuals of this new campaign are so different, that it will be difficult to connect with the developer’s previous campaign.

TLD presents Armonia in New Administrative Capital-00
TLD presents Armonia in New Administrative Capital-00

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