Egyptian real estate developers City Edge launches a new OOH campaign to promote their projects on the roads of Greater Cairo.
Keeping their elegant style, the visuals present a royal blue background with a golden pyramid in the middle that represents Egyptian culture, while featuring all their projects on the ads. Starting from their latest project: Al Maqsad, their present projects: Etapa, North Edge Towers, Zahya and lastly their upcoming projects: North Square and Baroque which are announced on social media platforms and were presented at Cityscape last week. The ad copy informs the viewers that City Edge is “The National Developer of Egypt”.
The campaign appeared during the last week of March on uni-poles, billboards, double-decker poles and mega signs in different locations across Greater Cairo.
Industry: Real Estate
Brand: City Edge
Advertiser: City Edge Developments
OOH Size: Billboard | Double-decker Pole | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Branding Campaign | Cityscape | North Edge Towers | Etapa | Al Maqsad | Baroque | North Square
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