Egypt’s Ministry of Health and Population switches the focus of the on-going initiative that started back in October, with their previous campaign to eliminate uncommon diseases.

The present OOH campaign focuses on children and raises awareness against obesity, dwarfism and anemia. The goal is to help the new generation grow healthy; the ad copy says “جيل بكرة يكبر بصحة” and also informs the viewers that the test and cure are for free. The visuals feature the face of the campaign Ahmed Amin.

The campaign appeared on the roads on the first week of April, using uni-poles and billboards in various locations across Greater Cairo.

The Ministry of Health and Population focus on Egypt’s new generation-00
The Ministry of Health and Population focus on Egypt’s new generation-00

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