Real estate developer El Shahawi proceeds with their on-going OOH campaign to promote their vacation project Pali in North Coast with new visuals.

The visuals still focus on different shades of the blue color, however this time they use an illustration style graphics of sea waves. As for the ad copy, it holds the same message of their previous campaign which is the announcement of the launch of phase 2.

Appearing during the fourth week of March, the campaign is seen on double-decker poles and billboards in different locations across Greater Cairo.

El Shahawi upgrades campaign for Pali with new visuals-00
El Shahawi upgrades campaign for Pali with new visuals-00

Campaign Credits

Industry: Real Estate

Brand: Pali

Advertiser: El Shahawi Group

OOH Size: Billboard | Double-decker Pole

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Country: Egypt

Region: North Africa

Tags: North Coast | Sahel | Vacation Project

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