Madaar Developments returns with a new OOH campaign to support AZHA in Ain Sokhna with new relaxing visuals. The visuals feature pictures taken under water, the different shades of blue give a relaxing and quiet feeling, making the viewers feel like they are indeed under water. The ad copy promises viewers a relaxing beach life with their new slogan “a true expression of beach life”. Appearing during the third week of March, the campaign uses uni-poles and double-decker poles on selected locations across Greater Cairo
