The Egyptian telecom WE upgrades their ongoing OOH campaign, replacing their previous campaign just in time to support Al Ahly SC in their derby against Zamalek SC and offering the viewers a new plan.
Introducing the new “Ahlawy Line”, the ad copy features their old slogan “We are with you Ahly” and their new slogan for the line “Khat Ahlawy, khat fel goan”. The visuals use a red background as it is the signature color of Al Ahly SC.
The campaign appeared during the last week of March on uni-poles and billboards in different locations across Greater Cairo.
Advertiser: TE (Telecom Egypt)
OOH Size: Billboard | Gate | Large uni-pole
Region: North Africa
Tags: Ahlawy Line | Al Ahly SC | Sponsorship | Sports
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