The real estate developer Living Yards presents new visuals with a new OOH campaign for their residential project The Loft in New Administrative Capital.

The visuals feature blue skies, elegant buildings, gardens and pools, to reflect the luxurious life they are offering. The ad copy uses the same slogan “Choose your space, customize it as you want”, reserving the bottom space for the project’s name, the location and the hotline.

Starting during the third week of March, the campaign is seen on double-decker poles and billboards across various locations in Greater Cairo.

Living Yards upgrades their OOH campaign for Phase 2 at The Loft-00
Living Yards upgrades their OOH campaign for Phase 2 at The Loft-00

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