Leading QSR McDonald's relaunched an OOH campaign to promote an exciting offer for their iconic sandwich “Big Mac”. The brand reposted this campaign with the same visuals and ad copy as their previous ones that were launched in January 2018 and September 2018. It features the same slogan “Big Mac and Chicken Mac Combo, you’ll love it more”. Despite all the changes that are happening in the market and economy, the fast food brand is making a point with the same price. Starting in the third week of March, the campaign can be seen on uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
