Egyptian Real Estate developer Rooya Group continues to develop the outdoor strategy for flagship project Stone Residence in Katameya, New Cairo. Following their previous campaign from last June that contained more elaborate artwork, the new outdoor strategy simplifies the message to the launch of the second phase of the project after Phase I has been sold out. The artwork is restricted to photos of the development, showcasing morning and evening shots while portraying the different reflection of the light on the apartments buildings. The campaign was released during the last week of August with uni-poles, double-decker poles, and lightboxes across several districts of Greater Cairo.
