Egyptian real estate developer City Edge upgrades their previous campaign with a new OOH campaign, adding a new message and visuals for their project Al Maqsad in the New Administrative Capital.
Combining the previous dark background that exhibits the elegance of the project, the new added visual represents a picture of a villa surrounded by green trees and the ad copy features their promise to the viewers which is “Launching now. Delivering this year”. The bottom space is reserved for the logo, hotline and website.
The campaign was launched in the fourth week of March, it can be seen on double-decker poles, uni-pole, mega signs and billboards in several locations across Greater Cairo.
Industry: Real Estate
Brand: Al Maqsad
Advertiser: City Edge Developments
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign
Region: North Africa
Tags: Campaign Upgrade | NAC | New Administrative Capital | Residential Project
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