Real estate developer Inertia is back on the billboards of Greater Cairo with a new outdoor campaign that encompasses brand building and real-time promotion of their residential projects.

The campaign mixes actual images of projects Joulz and Soleya, with inspiring visuals of sports champions Layla Shoukry, Ramadan Darwish and Hassan Hassan. The slogans “We Build” and “We develop” alternate with “They train” and “They inspire” and provide the backbone storyline of the campaign.

Starting after mid-March, the campaign can be seen on selected roads of Greater Cairo with uni-poles and gate combinations.

Inertia reappears with inspiring OOH branding campaign-00
Inertia reappears with inspiring OOH branding campaign-00

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