The real estate developer Pioneers returns with a new OOH campaign to announce the near arrival of their project Stone Residence in New Cairo. The campaign visual is divided into two parts, one that shows building under construction and the other one shows modern buildings that are ready for housing. The ad copy shows the slogan used in this OOH campaign “Almost There”, promising the viewer that the project will be ready in 2019. The bottom space is reserved for the advertiser, brand and the delivery date. Appearing during the first week of March, the campaign is seen on billboards, uni-poles, double-decker poles, uni-pole gate and T-poles across multiple locations in Greater Cairo.
