The Export Development Bank of Egypt has launched their first OOH campaign this year to promote their new mobile application.
Using a branded red and green teaser first, to later on reveal the campaign in each of the locations, the slogan promises viewers “Your pocket is never empty”, with ad copy that explains how the bank customers can transform their mobile phone into an electronic wallet.
The teaser appeared on the roads at the beginning of March, with the reveal campaign gradually taking over after middle of the month on several districts of Greater Cairo.
Industry: Investment Banking
Advertiser: Export Development Bank of Egypt
OOH Size: Billboard | DOOH | Large uni-pole | T-pole
Region: North Africa
Tags: Mobile Apps | Product Launch
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