After the recent reveal of commercial project Eleven, real estate developer New Plan is back on the roads with an new outdoor campaign to promote the launch of Atika, the third project of the developer in the New Administrative Capital.

Over dark backgrounds decorated with abstract flashes of lights, the ad copy offers viewers “Residence and more”, with an additional tagline that elaborates “from the developer behind Serrano and Eleven” for viewers to make the connection among all the projects of the developer.

The campaign started after mid-March and uses large format OOH types, such as uni-poles, billboards and double-decker poles on the main roads of Greater Cairo, sharing some locations with sister project Eleven.

New Plan announces new residential project Atika-00
New Plan announces new residential project Atika-00

The Art & Science of OOH

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