Real estate developer Vantage Urban development is back again with their second OOH campaign to radically change Century City’s previous campaign and to add the payment conditions for the residential project in New Cairo.

In order to simplify the presentation of the project, an orange background is used to grab the viewer’s attention, the ad copy features the payment conditions “up to 7 years” and promises the viewer fully finished residences, written in large fonts.

Appeared during the second week of March, the campaign can be seen on double-decker poles, T-poles, uni-poles and mega signs in various locations in Greater Cairo.

Vantage upgrades with new payment conditions-00
Vantage upgrades with new payment conditions-00

The Art & Science of OOH

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