TE mobile network WE has launched a new OOH campaign as the official sponsor of Egypt’s Special Olympics champions in the Special Olympics World Games that is happening in Abu Dhabi this year.
The visuals represent pictures of the athletes participating in the Special Olympics World Games. The ad copy “Our champions are up for the challenge #SupportThem”, written in Arabic using large fonts. The bottom space is reserved for the time and place of the event “Special Olympics World Games, Abu Dhabi, March 2019”. According to the news, the Egyptian champions have won 81 medals in the Special Olympics.
Starting since the second week of March, the campaign can be seen on billboards, large uni-poles and mega signs in different locations across Greater Cairo.
Advertiser: TE (Telecom Egypt)
OOH Size: Billboard | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Sponsorship | Special Olympics | Sports
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