Mobile Devices manufacturer Motorola is back on the billboards of Greater Cairo with the launch of their second new model of the year moto e4 plus. Following their recent come-back at the beginning of 2017 from the hands of current brand owner Lenovo, Motorola has already launched two smartphone models this year and seems that the brand is back for good and strength. The new campaign showcases the smartphone in different colors, with ad copy that relates the main features of the model, such as extended battery life, screen size and display quality. With deep orange backgrounds and the brand’s logo in bright green, the artwork displays strong color contrasts that are bound to capture audiences’ attention. With uni-poles, Gates, double-decker poles, and mega-signs, the campaign can be seen across several districts of Greater Cairo.
