Mall of Arabia is back on the roads with a new OOH campaign, promoting the Trolls surprise party and the Trolls Shop.

Using colorful backgrounds, the ad copy features the name of the famous animation movie “Trolls” in a strong artistic yellow color, mentioning that they are opening the Trolls shop for the first time on the 1st of March adding “A Trolls Experience at Mall of Arabia” in a fine red font, while having “See the Trolls live on Stage” in a fine white font on another ads.

Starting during the second week of March the campaign can be seen on large uni-poles, billboards, mega-signs and gates poles on various locations across Greater Cairo.

Mall of Arabia brings the Trolls to life on stage-00
Mall of Arabia brings the Trolls to life on stage-00

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