Malaysian Oil & Gas producer Petronas has launched an outdoor campaign to promote their advanced engine oil Petronas Syntium.
With the slogan “F1 engineering for everyone”, the ads portray triple world-champion racer Lewis Hamilton up-front showcasing the product, with a photo of his F1 car as background. At the bottom of every ad, a box indicates that the product has been developed for Formula One racing team Mercedes AMG Petronas Motosport, which also serves as a confirmation for the slogan.
The campaign was launched about the middle of August, and uses Chassis and Digital Screens in selected locations across the city.

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