Malaysian Oil & Gas producer Petronas has launched an outdoor campaign to promote their advanced engine oil Petronas Syntium. With the slogan “F1 engineering for everyone”, the ads portray triple world-champion racer Lewis Hamilton up-front showcasing the product, with a photo of his F1 car as background. At the bottom of every ad, a box indicates that the product has been developed for Formula One racing team Mercedes AMG Petronas Motorsport, which also serves as a confirmation for the slogan. The campaign was launched in the middle of August and uses Chassis and Digital Screens in selected locations across the city.
