Chevrolet seems to be keeping a busy schedule with the promotion of Optra, which has returned to city billboards after just two months since their latest campaign.
The new ads present the model with different visuals, switching the automotive typical red for earthy colors. The ad copy promises viewers “Chevrolet Optra, the strongest promotions” and adds the brand’s slogan “Find New Roads” along the dealer’s hotline at the bottom.
Starting during the second week of March, the campaign uses uni-poles and mega signs on selected locations of Greater Cairo.
Advertiser: Al Mansour Automotive
OOH Size: Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Chevrolet Optra | Special Promotion
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