The Developer Hassan Allam Properties (HAP) is back with the latest OOH campaign to reintroduce The Iris project at Swan Lake Residences.
The campaign uses blue and yellow backgrounds with the name of the project in the middle, written in large fonts. It presents visuals of grey-scale elegant and modern designed sketches that are “coming to life”; which also brings us to the slogan that is being used in the ads, giving it more meaning.
Starting in the first week of March, the campaign hits the streets of Greater Cairo using uni-poles, billboards, double-decker poles gates and mega signs in different locations across Greater Cairo.
Industry: Real Estate
Brand: Swan Lake Residence
Advertiser: Hassan Allam Properties (HAP)
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Campaign Upgrade | Residential Project | The Iris
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