Keeping up with their annual OOH strategy, El Araby Group has returned to the billboards of Greater Cairo to celebrate Mother’s Day with a new outdoor campaign full of special messages.
Repeating the designs from last summer’s branding campaign, the new ads display family photos along varied messages such as, “I wouldn’t be me without my mom” and “Without the trust of every Egyptian mom, we wouldn’t be here”, to complement the campaign with the hashtag “#Thank_you_mom”.
Their branded blue designs have spread gradually since the first week of March and can be seen on uni-poles, billboards and double-decker poles in various locations across Greater Cairo.
Industry: Home Appliances
Brand: El Araby
Advertiser: El Araby Group
OOH Size: Billboard | Double-decker Pole | Gate
Region: North Africa
Tags: Mother's Day
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.