Keeping up with their annual OOH strategy, El Araby Group has returned to the billboards of Greater Cairo to celebrate Mother’s Day with a new outdoor campaign full of special messages.

Repeating the designs from last summer’s branding campaign, the new ads display family photos along varied messages such as, “I wouldn’t be me without my mom” and “Without the trust of every Egyptian mom, we wouldn’t be here”, to complement the campaign with the hashtag “#Thank_you_mom”.

Their branded blue designs have spread gradually since the first week of March and can be seen on uni-poles, billboards and double-decker poles.

El Araby thanks Egyptian mothers with OOH campaign-00
El Araby thanks Egyptian mothers with OOH campaign-00

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