Elephant-size die-cuts in Modern House’s OOH campaign

With the aim of promoting their kitchen designs, Modern House launches their new OOH campaign with special die-cuts that catch viewers’ attention.

The ads promise audiences “A kitchen that would carry an elephant”, as well as special discounts that are emphasized by the elephant die-cut in the top of the designs. Images of a modern kitchen are accompanied by the showroom mobile number.

Starting during the second week of March, the campaign can be seen on mega signs and die-cuts across Greater Cairo.