The real estate developer Progate has launched their first outdoor campaign this year to announce the take-off of a new residential project under the name of Zavani.
Using black backgrounds highlighted with the name of the project in a golden font, the ads restrict the messaging to the slogan “Building a new golden Era”, with a tagline defining the project as “New Capital Residence”.
The campaign was released at the beginning of March and use a mix of OOH types of large format on the major roads of Greater Cairo.
Industry: Real Estate
Advertiser: PROGATE Developments
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: NAC | New Administrative Capital | Residential Project
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