The international private-hire app Uber has launched a new OOH campaign to promote their new Uber Scooter service.

After their launch last April 2018, the service is back on the billboards with music stars Amir Eid, Abdel Basset Hamouda and Tarek El Sheikh. Using the brand’s regular styled backgrounds, the ads invite viewers to “Fly through traffic with Uber Scooter”.

Starting during the second week of March, the campaign uses uni-poles, billboards, T-Poles, flags, and lightboxes across Greater Cairo.

Uber flies through traffic with “Uber Scooter”-00
Uber flies through traffic with “Uber Scooter”-00

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