The Egyptian initiative World Youth Forum seems to be growing and has launched a new OOH campaign to announce a regional edition under the name of “Arab and African Forum”.
The ads use monochromatic backgrounds that include African and Arab traditional patterns, with ad copy that invites viewers in both, English and Arabic, to participate in this regional edition to be celebrated in Aswan.
Starting during the first week of March, the campaign uses uni-poles and double-decker poles on selected locations of Greater Cairo.
Industry: Events & Exhibitions
Brand: Arab and African Forum
Advertiser: World Youth Forum
OOH Size: Double-decker Pole | Large uni-pole
Region: North Africa
Tags: Regional Event
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